Motion design has emerged as a powerful tool to elevate user experiences. When combined with UX principles, it becomes a potent duo that captivates users and keeps them engaged. Motion design goes beyond aesthetics; it has a practical purpose in reducing user stress during waiting moments, like loading screens or…

Since the rise of the Industrial Revolution, the discipline of Product Design was considered to be focused on physical products. Nowadays, product designers face new challenges and touchpoints, mostly focusing on the digital environment. It’s not only about having UX/UI skills but also acquiring awareness about social, economic and environmental…

On the occasion of the first day of the 3rd edition of the Master in User Experience Psychology, held in collaboration between Politecnico di Milano & Università Cattolica del Sacro Cuore, we had the honour of hosting two very special guests. Stefano Gualeni, PhD — ‬Associate professor @ the Institute…

Design Systems are nowadays a growing request inside organizations. At the same time, they reached the status of a buzzword in the User Experience field. According to the archetypal definition by Therese Fessenden (Nielsen Norman Group): A design system is a set of standards to manage design at scale by…

User Experience is necessarily intertwined with the Data-Driven approach: data can generate an understanding of context, but it must be appropriately collected, interpreted, and ultimately used to inform and evaluate the design. We investigated the ethical implications of the pervasive adoption of data from both the perspective of the designer…

Since the spreading of Design systems standardised the digital experience in favour of usability, many digital products ended up looking the same. On the other hand, a relevant part of the relationship between the consumer and the brand today is established online, necessarily determining our perception of it: that’s why…

The demand for transparency rose in the past years due to a combination of legislative and cultural issues. Despite being usually underrated, this part is a complex and necessary aspect affecting the user experience that needs to be appropriately designed. “Legal Design aims to make a better legal system that…

UX TALK for the Opening of the 2nd Edition of the Master in UX Psychology On the opening day of the second edition of the Master in User Experience Psychology, held in collaboration between Università Cattolica del Sacro Cuore and Politecnico di Milano, we had the great pleasure of having: …

Technology opens the way to new mobility models in the automotive industry: inevitably, the implementation of new software will be the fundamental next step to consider in cars’ production. In this light, integrating the software into the vehicle is a challenge that hasn’t been properly solved yet. In this scenario…