UX TALK for the Opening of the 2nd Edition of the Master in UX Psychology — UX TALK for the Opening of the 2nd Edition of the Master in UX Psychology On the opening day of the second edition of the Master in User Experience Psychology, held in collaboration between Università Cattolica del Sacro Cuore and Politecnico di Milano, we had the great pleasure of having: …

Technology opens the way to new mobility models in the automotive industry: inevitably, the implementation of new software will be the… — Technology opens the way to new mobility models in the automotive industry: inevitably, the implementation of new software will be the fundamental next step to consider in cars’ production. In this light, integrating the software into the vehicle is a challenge that hasn’t been properly solved yet. In this scenario…

What is meant by Conversational Design? What are the boundaries of this “new” discipline? How does the Conversational Design of an object… — What is meant by Conversational Design? What are the boundaries of this “new” discipline? How does the Conversational Design of an object change depending on its scope? We addressed the professional implications of this discipline and its impact among professionals on both the organisational and design level, sharing real cases.

What kind of professional am I or do I aspire to be? How can I properly promote my skills? Is there a best way to present a portfolio? How… — What kind of professional am I or do I aspire to be? How can I properly promote my skills? Is there a best way to present a portfolio? How can the portfolio evolve as the context changes? How can I professionally grow? On the 10th of June 2021, intending to…

On this occasion, we discussed the foreseen scenarios of work and the role of User Experience as an enabler for Phygital Spaces, designed… — On this occasion, we discussed the foreseen scenarios of work and the role of User Experience as an enabler for Phygital Spaces, designed starting from the comprehension of human needs. We are moving to a non-standard way of working, there will be new opportunities and solutions that will be taken…

Creativity is a productive capacity where imagination and reason are linked so that the obtained result is always practically feasible. Bruno Munari The 22nd Edition of the UXTALK format discussed the role and requirements of creativity in User Experience practice. How User experience should be able to tell a story…

The 21st Edition of the UXTALK format explored the new dimensions of user experience for transportation design and the hybridisation of… — The 21st Edition of the UXTALK format explored the new dimensions of user experience for transportation design and the hybridisation of this profile. Accordingly, this session was realised in collaboration with TAD — Master in Transportation and Automobile Design by POLI.design.

On occasion of the first day of the Master in User Experience Psychology by Politecnico di Milano & Università Cattolica del Sacro Cuore… — On occasion of the first day of the Master in User Experience Psychology by Politecnico di Milano & Università Cattolica del Sacro Cuore, we had the honour of hosting three very special guests, each offering diverse nuances of the relationship between User Experience and Psychology:

Ricerca quantitativa e qualitativa a confronto: se la prima vanta una componente “scientifica” che la fa percepire come oggettiva, la… — L’articolo è un estratto dell’evento online gratuito “20° UX Talk: Beyond User Research” tenutosi online il 19 novembre 2020. Quella di seguito proposta è una riflessione che va oltre la mera contrapposizione tra ricerca qualitativa e quantitativa, in direzione di un approccio più olistico nel considerare le metodologie di studio…